MBA in Marketing Management
Marketing is regarded as the most important element in the growth of every company. Marketing helps to achieve, maintain and raise the standards of human living. Understanding the needs and wants of the customers is the major part of marketing management. Every company's growth mostly depends on the performance of the marketing department.
Marketing management is the organizational discipline which focuses on the practical application of marketing orientation, techniques and methods inside enterprises and organizations and on the managementof a firm's marketing resources and activities.
The person can opt for part time/full time course as per their convenience. Some universities conduct entrance examination for admission. Several national level exams such as GATE, CAT, GMAT, etc.. will be conducted for admission in MBA. Candidate should have at least 50% graduation marks from any recognized institution are eligible. The courses are available in different modes like full time, part time and distance learning. One can choose the mode as per their convenience. Each course has different eligibility criteria. The institution plays a major role in the career of the candidate. Therefore wise choice is required in case of selecting the institution.
Scope of MBA in Marketing Management
India is growing fast as a corporate hub and hence, career in marketing is becoming very benefiting. A career in marketing involves analyzing trends in the current market, formulating marketing strategies for business growth, and implementing techniques to increase profitability and market development. The various job opportunities under marketing profile are- project managers, marketing managers, market analysts, sales managers, etc. The scope of this course abroad is also tremendously high all one need is the skills in this sector.
All industries need a marketing executive who can propel their company to the very zenith. Starting off as a marketing executive, within a short span of time one can become a marketing manager. Students can also apply for jobs in various multi-national companies (MNCs) banks and public sector businesses.
Skills such as branding, marketing management, strategic marketing, product management, product marketing, business analysis, always go a long way in affecting the size of take home pay when acquired by you.
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